Author(s): Leslie Blodgett
Straight talk and tough love on power, beauty, and the art of the sale
Called the "Queen of Beauty" and the most influential lone woman to impact the beauty industry since Est e Lauder by the New York Times, Leslie Blodgett's story is anything but ordinary. As the CEO of the struggling Bare Escentuals, Blodgett shifted the company's focus and launched bareMinerals. In a move that would revolutionize the beauty industry, she went on QVC and sold $45,000 worth of makeup in the first six minutes. Before long, she was selling $1.4 million an hour. In 2006 Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010 the company was acquired by Shiseido for $1.8 billion. Pretty Good Advice provides beauty secrets, business tips, life lessons, and lots of personal stories. Some ideas are common sense. Some are pretty unconventional. Most importantly, everything in this book is honest, all tried (and sometimes failed) by Blodgett. Fun, frank, and filled with actionable advice, Pretty Good Advice is a glimpse into the unlikely story of a successful beauty executive who approached her work and life a little bit differently.