No Filter: The Inside Story of How Instagram Transformed Business, Celebrity and Our Culture
Author(s): Sarah Frier
SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR
'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times
How Instagram became the most influential app in a generation.
Drawing on astonishing access behind the scenes at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise aesthetics above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk
'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times
'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post
- : 9781847942548
- : Penguin Random House
- : Century
- : 0.248
- : February 2021
- : ---length:- '19.8'width:- '12.9'units:- Centimeters
- : books
- : Sarah Frier
- : Paperback
- : English
- : 320